**NASCAR Partners with Jack Link’s for Multi-Year Deal Starting in 2025**
NASCAR has announced a multi-year partnership with the U.S.-based snack company Jack Link’s, set to begin in the 2025 season. This agreement will make Jack Link’s the official meat snack of NASCAR, enhancing the brand’s presence across multiple areas within the NASCAR ecosystem.
**Partnership Details:**
Under the terms of the deal, Jack Link’s will have a significant presence at NASCAR events and across its platforms. The snack company will activate its brand at the track, on social and digital media, and through radio and television. Additionally, Jack Link’s will have the rights to use the NASCAR brand at retail locations, further solidifying its association with the sport.
**Background:**
This partnership comes as NASCAR has recently restructured its sponsorship and media divisions, merging them to boost revenue through high-profile partnerships. Jack Link’s has been involved in NASCAR before, serving as a co-primary sponsor on one of Team Penske’s cars, but this new deal marks a significant expansion of that relationship.
**Statements:**
Michelle Byron, NASCAR’s executive vice president and chief partnership and licensing officer, expressed enthusiasm about the partnership. “Much like NASCAR, Jack Link’s has grown from a determined pioneer to a household brand known for quality and fun,” she said. “Jack Link’s is a perfect fit as an official partner of NASCAR, and we’re excited for everyone involved to experience the benefits of engaging with the most passionate and loyal fans in all of sports.”
**Looking Ahead:**
As NASCAR prepares for the final two rounds of the regular season, with the next race at Daytona on August 25th, the organization is poised to leverage its new partnership with Jack Link’s to engage fans and enhance the race day experience.
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