Dallas Mavericks CEO Cynt Marshall is set to retire at the end of 2024, with her last official day being December 31, though she will continue as a consultant until December 2025. Marshall was hired in March 2018 by former team owner Mark Cuban to address workplace issues within the organization, including a toxic culture marked by sexual harassment and misconduct. Cuban praised Marshall, calling her hiring one of his best decisions, and highlighted her leadership and integrity.
Marshall swiftly reformed the Mavericks’ internal corporate culture, emphasizing diversity, inclusion, and social justice initiatives.
She became an influential voice on issues beyond basketball, advocating for broader discussions on systemic racism and injustice, including in areas like education and child welfare.
Marshall’s departure follows Cuban’s sale of his majority stake in the team to Miriam Adelson and the Dumont family. She leaves behind a lasting legacy, having transformed the organization both culturally and financially. Mavericks governor Patrick Dumont praised her exceptional leadership and lasting impact, acknowledging her ability to bring people together and make a positive, enduring difference in the franchise’s history.
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